Some months ago, Netflix announced that they would be introducing new fees to cover the cost of customers like me who have Blu-Ray and opt to get Blu-Ray over DVD when they’re available, because the discs cost more to purchase than regular DVDs. I was irritated by this. While I like Blu-Ray I didn’t neccesarily want to pay a tithe to get movies in that format. It’s great and all, but for most kinds of movies it’s not that much of an improvement over DVD. Only big budget or carefully shot movies are markedly improved by the higher definition. Meanwhile, I figured Netflix’s fee structure would only lengthen the time it takes for Blu-Ray to catch on and for the cost of the discs to come down, because folks would simply opt not to get them if they cost more.
As of this month, Netflix is charging the fee, and they made a great compromise move. It’s only $1 more a month, easily palatable and an acceptable balance between cost and access. I was pleasantly surprised, figuring they would raise it by at least several dollars, or start charging a per Blu-Ray disc rental addon fee. Kudos to the folks at Netflix for how they handled this.