Check out Magwerk, a flash-based platform for delivery of magazine-style content. I’m not a big fan of flash for this kind of stuff but I have to admit there are some interesting things this enables – check out the advertisements in the Probe gaming magazine for example, where there is footage and sound of the games being advertised. They also include a playable asteroids game right in the ‘pages’ of the magazine, another excellent example of the kinds of interactive content this provides. While I don’t really see the idea taking off it’s still pretty cool to play around with.