Reflect on the value of ‘brand’ by taking a look at a couple of products. Here’s a Spiderman playtent for kids on amazon, $30. Here’s a Dora the Explorer playtentfor kids on Amazon, $119. They’re the same product, by the same manufacturer, just with different paintjobs.

!!!

Sucks to be the product manager for spiderman these days, I guess, despite having a series of hit movies.