The scenario – you just walked into a public lab, coffee house, your friend’s house, wherever, and you need to crop some images from your digital camera or whatever. You can’t find an image editor to work with. Solution? Head to imagecrop.com and use their tools. Free, fast, simple as pie to use. My first reaction to this was …? Who needs that? All it can do is crop images? But in general the approach actually seems pretty viable in terms of single-purpose tools supported by adwords. No harm to the consumer, and easy to access tools for folks like my mom, who can’t figure out photoshop to save her life. Of course it really needs some additions to this toolset though, like gamma and other color correction tools, but this is a start to something potentially fairly useful.